How to Reach the Modern Learner

Learning experiences must attract the modern learner by providing “just-in-time, just-for-me” options. They must allow for relevant opportunities to gain new skills or take on new challenges - and they must be personalized to enable learners to choose what, how and when they want to learn, ultimately resulting in individualized learning experiences.

Given learners’ current access to vast amounts of information, knowing where to find an answer is often just as important as having that knowledge. Since uninterrupted time is limited, providing short burst of information that can stand alone or combine into broader programs is key.

The use of video in learning is on the rise - but not all video is created equal. Modern learning should purposefully apply the right video treatments for the right purpose, using animation, interactive scenarios or facilitated discussions for different ends. Additionally, modern workers still learn in multiple ways, so combining formats leads to increased engagement and more effective learning.

Although a key ingredient to modern learning is having access to information, the need to learn new skills or change behaviors hasn’t gone away (and it’s still not easy) - in fact, it’s hard. Changing behavior requires more than a short burst of knowledge via a video. It requires continuous application of formal and informal learning by reading, watching, experiencing, and interacting. This ongoing practice and application helps learners recall new knowledge and use that knowledge to change how they work.

In a world where more than half the population has smartphones, learning must go with the learner. A formula for modern learning considers the most appropriate mode for access on the go. Traditional eLearning courses have a place, but content that can be consumed while walking, running, biking or commuting are compelling options for engaging the modern learner.