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Audience and Purpose in Business Writing


To write effective and appropriate business messages, you need to know your audience and your purpose. In this course, you'll discover how to identify your readers and create messages that convey the appropriate tone for different reader roles. You'll also explore how to write effectively for the three most common purposes: to inform, respond, or persuade.

Lesson Objectives

  • identify key considerations when analyzing the targeted readers of a business document

  • recognize the appropriate type of written message to use for a given situation

  • recognize guidelines for writing effective informative messages

  • identify characteristics of effective responsive writing

  • recognize key elements of persuasive writing

  • use the appropriate tone to communicate a business message in writing

  • recognize strategies for writing effective business messages for a given audience and purpose

Expected Duration (hours)

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